Toyota Bets Against The Electric Revolution

Toyota Bets Against The Electric Revolution: "'The time is not here,” for electric cars.

They're right, the time is not here, not now. In three years though? It looks more and more likely that it will be.

So why isn't Toyota plowing all its PR muscle resources into electric cars? Tabuchi says:

* Batteries aren't ready.
* Toyota doesn't want to churn out some crap electric that tarnishes the brand.
* Electric cars are going to be expensive, with low margins.
* Have you noticed the $4.4 billion loss from last year? Maybe not the best time to burn a billion dollars on an electric project.
* Is the mass market ready for an electric car? Probably not.
* Hydrogen! Toyota is developing a better alternative car technology
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