Electric Vehicles May Fail to Achieve Mass Adoption Without Support | Rocky Mountain Institute on ClimateBiz: "Expanding the Plug-In Market
Ultimately, it's quite inefficient if every city individually grapples with getting electric vehicles on the road.
A handful of cities like Portland, Indianapolis, Denver and Raleigh are taking huge steps forward to welcome plug-in vehicles. They're setting up charging stations, creating monetary incentives, putting together marketing campaigns to showcase plug-in perks, and designing university programs, among other actions.
RMI hopes to further cultivate consumer demand outside of these ‘leadership pockets.’ We're aiming to help cities share best practices and reduce barriers for struggling regions by connecting them with technical advisers (automakers, utilities, universities, infrastructure providers, business leaders and others) or leaders who have already faced similar issues. Similar to Obama's experience setting fuel efficiency standards, we're seeing communities benefit from an unlikely collaboration between diverse stakeholders such as GM, Bright Automotive, Duke Energy, Wal-Mart and Plug-in America."
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