The Plug-In Paradox | The New America Foundation

The Plug-In Paradox | The New America Foundation: "UC, Davis Ph.D. candidate Jonn Axsen designed an online game last year to measure how 2,373 new car-buying households would weigh tradeoffs between cost and fuel efficiency. He found that while nearly 62% of those surveyed wanted a car with gas mileage near 125mpg, only 12% were comfortable with leaving gas behind altogether with an all-electric vehicle, probably out of fear of running out of juice. This emotional trigger could fade as more drivers experience plug-ins. 'It's unavoidable that the world will change while we're doing this research,' says Kurani."