Green Car Congress: Pike Survey: 48% of US Consumers Interested in Purchasing a PHEV40: "According to a new survey from Pike Research, 48% of prospective US consumers would be “extremely” or “very” interested in purchasing a PHEV with a 40-mile range on a single charge (PHEV40), given electricity cost equivalent of $0.75 per gallon, home re-charging, additional charging stations being available around town, and assuming the price and other vehicle features were right.
Of those interested in purchasing a PHEV40, almost half (49%) said they would be willing to pay 5 or 10% more for a PHEV compared to the price of a standard gasoline vehicle; 17% expressed a willingness to pay between 20 and 50% more; just over one-third (34%) said they would not pay a premium at all—a PHEV would have to be the same price as a gasoline vehicle, or they would not purchase one.
Pike2
Willingness to pay a premium for PHEV40s among those interested. Click to enlarge.
Among respondents willing to pay a premium price, the weighted average of that premium was 12% more than the cost of a standard vehicle."
No comments:
Post a Comment