Tuesday, June 2, 2009

CNBC Mini-mizes its journalism skills… « evchels

CNBC Mini-mizes its journalism skills… « evchels: "I’ve got plenty to say about the execution of the Mini E program- and if BMW continues to make a new poor decision seemingly by the day, it’s probably only a matter of time ‘til I’m one of several voices doing exactly that. But there’s no excuse at all for this video interview by CNBC of Peter Trepp, the first Mini E driver to take delivery of his new electrified ride.

There have been others who have criticized various aspects of the vehicle- and while I happen to think the Mini E is a kick to drive, it’s not without its faults. But Dennis Kneale, CNBC’s “reporter” takes issue not with the car, nor the program- but the fact that an EV could meet Peter’s needs in the first place. And in a 2-minute piece, he manages to work in just about every tired stereotype. The only thing this guy leaves out is a sense of objectivity and professionalism, assuming he has either."

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