This article (link) in the SFGate, they expand on this point. People that have been waiting for zero emission vehicles have bought plug-in cars. New people are being brought to the market by seeing how great their friends and neighbors vehicles are. More plug-in vehicles are coming to market each year and they can "fill up" in your garage.
What market does that leave for H2 cars? The gas-die-hards are not going to use anything other than liquid fuels and plug-ins dominate the alternative market. Perhaps there are a few people waiting for H2, but that alone would be a small market.
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