“To use something as elegant as a tree..., [imagine this design assignment!...make something that: makes oxygen, sequesters carbon, fixes nitrogen, distils water, accrues solar energy as fuel, makes complex sugars and food, creates microclimates, changes color with the seasons, and is self-replicating]... Why don’t we knock that down and write on it?! William McDonough (on Cradle to Cradle design at TED conference 2005
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